Health, Mind & Body Best Sellers

1. Publication Manual of the American Psychological Association

   The Publication Manual of the American Psychological Association" is the style manual of choice for writers, editors, students, and educators in the social and behavioral sciences. It provides invaluable guidance on all aspects of the writing process, from the ethics of authorship to the word choice that best reduces bias in language. Well-known for its authoritative and easy-to-use reference and citation system, the Publication Manual also offers guidance on choosing the headings, tables, figures, and tone that will result in strong, simple, and elegant scientific communication. The sixth edition offers new and expanded instruction on publication ethics, statistics, journal article reporting standards, electronic reference formats, and the construction of tables and figures. The sixth edition has been revised and updated to include: new ethics guidance on such topics as determining authorship and terms of collaboration, duplicate publication, plagiarism and self-plagiarism, disguising of participants, validity of instrumentation, and making data available to others for verification; new journal article reporting standards to help readers report empirical research with clarity and precision; simplified APA heading style to make it more conducive to electronic publication; updated guidelines for reducing bias in language to reflect current practices and preferences, including a new section on presenting historical language that is inappropriate by present standards; new guidelines for reporting inferential statistics and a significantly revised table of statistical abbreviations; and, new instruction on using supplemental files containing lengthy data sets and other media. This book includes significantly expanded content on the electronic presentation of data to help readers understand the purpose of each kind of display and choose the best match for communicating the results of the investigation, with new examples for a variety of data displays, including electro physiological and biological data. It offers consolidated information on all aspects of reference citations, with an expanded discussion of electronic sources emphasizing the role of the digital object identifier (DOI) as a reliable way to locate information. It features expanded discussion of the publication process, including the function and process of peer review. It contains a discussion of ethical, legal, and policy requirements in publication; and guidelines on working with the publisher while the article is in press. Key to this edition of the Publication Manual is an updated and expanded Web presence. Look up additional supplemental material keyed to this book. This book lets you test your knowledge of APA Style with a free tutorial on style basics. It lets you learn about the changes in the sixth edition with a free tutorial reviewing key revisions. Sign up for an on-line course to enrich and enhance your understanding of APA Style. Read the APA Style blog and share your comments on writing and referencing. Consult frequently asked questions to sharpen your understanding of APA Style. This title lets you examine additional resources on such topics as ethics, statistics, and writing. It lets you familiarize yourself with submission standards for APA books and journals.

3. Outliers: The Story of Success

   In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
   
   
   Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.

4. The End of Overeating: Taking Control of the Insatiable American Appetite

   Most of us know what it feels like to fall under the spell of food -- when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating -- even when we know better. When we want so badly to say "no," why do we continue to reach for food?

   Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why it's so easy to overindulge.

   Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed a our nation -- from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises. Dr. Kessler's cutting-edge investigation offers new insights and useful tools to help us find a solution. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.

5. Excuses Begone!: How to Change Lifelong, Self-Defeating Thinking Habits
6. The End of Overeating: Taking Control of the Insatiable American Appetite

   Most of us know what it feels like to fall under the spell of food—when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it’s harder to understand why we can't seem to stop eating—even when we know better. When we want so badly to say "no," why do we continue to reach for food?  Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The result? America’s number-one public health issue. Dr. Kessler cracks the code of overeating by explaining how our bodies and minds are changed when we consume foods that contain sugar, fat, and salt. Food manufacturers create products by manipulating these ingredients to stimulate our appetites, setting in motion a cycle of desire and consumption that ends with a nation of overeaters. The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why it’s so easy to overindulge. Dr. Kessler met with top scientists, physicians, and food industry insiders. The End of Overeating uncovers the shocking facts about how we lost control over our eating habits—and how we can get it back. Dr. Kessler presents groundbreaking research, along with what is sure to be a controversial view inside the industry that continues to feed a nation of overeaters—from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises.  For the millions of people struggling with weight as well as for those of us who simply don't understand why we can't seem to stop eating our favorite foods, Dr. Kessler’s cutting-edge investigation offers new insights and helpful tools to help us find a solution.  There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do.

7. The Tipping Point: How Little Things Can Make a Big Difference

   "The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

   For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

   Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan

8. Excuses Begone!: How to Change Lifelong, Self-Defeating Thinking Habits

   Within the pages of this transformational book, Dr. Wayne W. Dyer reveals how to change the self-defeating thinking patterns that have prevented you from living at the highest levels of success, happiness, and health. Even though you may know what to think, actually changing those thinking habits that have been with you since childhood might be somewhat challenging.

   If I changed, it would create family dramas . . . I’m too old or too young . . . I’m far too busy and tired . . . I can’t afford the things I truly want . . . It would be very difficult for me to do things differently . . . and I’ve always been this way . . . may all seem to be true, but they’re in fact just excuses. So the business of modifying habituated thinking patterns really comes down to tossing out the same tired old excuses and examining your beliefs in a new and truthful light.

   In this groundbreaking work, Wayne presents a compendium of conscious and subconscious crutches employed by virtually everyone, along with ways to cast them aside once and for all. You’ll learn to apply specific questions to any excuse, and then proceed through the steps of a new paradigm. The old, habituated ways of thinking will melt away as you experience the absurdity of hanging on to them.

   You’ll ultimately realize that there are no excuses worth defending, ever, even if they’ve always been part of your life—and the joy of releasing them will resonate throughout your very being. When you eliminate the need to explain your shortcomings or failures, you’ll awaken to the life of your dreams.

    

   Excuses . . . Begone!

    

10. Publication Manual of the American Psychological Association, Fifth Edition by American Psychological Association

    ...a new and improved style manual for writers and students in psychology and other behavioral and social sciences... gives writers easy-to-use guidelines on how to prepare manuscripts according to APA style.