January 6, 2009

Professional & Technical Best Sellers

  1. The Motley Fool Million Dollar Portfolio: How to Build and Grow a Panic-Proof Investment Portfolio

    In this long-anticipated, groundbreaking guide to building a portfolio, acclaimed stock pickers and Internet pioneers David and Tom Gardner lay bare the simple philosophy that they have used to help millions of grateful individual investors outfox the professionals on Wall Street.

    The research, the stories, and the results that underpin this book stem from the revolutionary and wildly successful "Motley Fool Million Dollar Portfolio""—a one-of-a-kind Web experiment in which individual investors follow along as Motley Fool co-founder Tom Gardner invests and manages $1 million of The Motley Fool's own money.

    In page after page of sound, sensible investment advice, readers are offered a rare glimpse into the inner workings of The Motley Fool machine—and offered a first-class education in building, growing, and defending an individual portfolio, one investment strategy at a time. From learning to think like an investor to finding a first stock, from dividend investing to blue-chip bargains to small-cap treasures, from international investing to community-based online tools that are revolutionizing stock selection and asset allocation, this book takes the reader through the essential strategies for building any portfolio—no matter how small its start or how big its ambitions.

  2. Publication Manual of the American Psychological Association, Fifth Edition by American Psychological Association
    ...a new and improved style manual for writers and students in psychology and other behavioral and social sciences... gives writers easy-to-use guidelines on how to prepare manuscripts according to APA style.
  3. Food Matters: A Guide to Conscious Eating with More Than 75 Recipes
    From the award-winning champion of culinary simplicity who gave us the bestselling How to Cook Everything and How to Cook Everything Vegetarian comes Food Matters, a plan for responsible eating that's as good for the planet as it is for your weight and your health.

    We are finally starting to acknowledge the threat carbon emissions pose to our ozone layer, but few people have focused on the extent to which our consumption of meat contributes to global warming. Think about it this way: In terms of energy consumption, serving a typical family-of-four steak dinner is the rough equivalent of driving around in an SUV for three hours while leaving all the lights on at home.

    Bittman offers a no-nonsense rundown on how government policy, big business marketing, and global economics influence what we choose to put on the table each evening. He demystifies buzzwords like "organic," "sustainable," and "local" and offers straightforward, budget-conscious advice that will help you make small changes that will shrink your carbon footprint -- and your waistline.

    Flexible, simple, and non-doctrinaire, the plan is based on hard science but gives you plenty of leeway to tailor your food choices to your lifestyle, schedule, and level of commitment. Bittman, a food writer who loves to eat and eats out frequently, lost thirty-five pounds and saw marked improvement in his blood levels by simply cutting meat and processed foods out of two of his three daily meals. But the simple truth, as he points out, is that as long as you eat more vegetables and whole grains, the result will be better health for you and for the world in which we live.

    Unlike most things that are virtuous and healthful, Bittman's plan doesn't involve sacrifice. From Spinach and Sweet Potato Salad with Warm Bacon Dressing to Breakfast Bread Pudding, the recipes in Food Matters are flavorful and sophisticated. A month's worth of meal plans shows you how Bittman chooses to eat and offers proof of how satisfying a mindful and responsible diet can be. Cheaper, healthier, and socially sound, Food Matters represents the future of American eating.

  4. Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America

    Thomas L. Friedman’s phenomenal number-one bestseller The World Is Flat has helped millions of readers to see the world in a new way. In his brilliant, essential new book, Friedman takes a fresh and provocative look at two of the biggest challenges we face today: America’s surprising loss of focus and national purpose since 9/11; and the global environmental crisis, which is affecting everything from food to fuel to forests. In this groundbreaking account of where we stand now, he shows us how the solutions to these two big problems are linked--how we can restore the world and revive America at the same time.

    Friedman explains how global warming, rapidly growing populations, and the astonishing expansion of the world’s middle class through globalization have produced a planet that is “hot, flat, and crowded.” Already the earth is being affected in ways that threaten to make it dangerously unstable. In just a few years, it will be too late to fix things--unless the United States steps up now and takes the lead in a worldwide effort to replace our wasteful, inefficient energy practices with a strategy for clean energy, energy efficiency, and conservation that Friedman calls Code Green.

    This is a great challenge, Friedman explains, but also a great opportunity, and one that America cannot afford to miss. Not only is American leadership the key to the healing of the earth; it is also our best strategy for the renewal of America.

    In vivid, entertaining chapters, Friedman makes it clear that the green revolution we need is like no revolution the world has seen. It will be the biggest innovation project in American history; it will be hard, not easy; and it will change everything from what you put into your car to what you see on your electric bill. But the payoff for America will be more than just cleaner air. It will inspire Americans to something we haven’t seen in a long time--nation-building in America--by summoning the intelligence, creativity, boldness, and concern for the common good that are our nation’s greatest natural resources.

    Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future.

  5. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
    This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems.
  6. Managerial Accounting
    As the long-time best-seller, Garrison has helped guide close to 2 million students through the challenging waters of managerial accounting since it was first published. It identifies the three functions managers must perform within their organizations—plan operations, control activities, and make decisions—and explains what accounting information is necessary for these functions, how to collect it, and how to interpret it. To achieve this, Managerial Accounting, 12/E, focuses, now as in the past, on three qualities:

    Relevance. Every effort is made to help students relate the concepts in this book to the decisions made by working managers. With insightful chapter openers, the popular Managerial Accounting in Action segments within the chapters, and stimulating end-of-chapter exercises, a student reading Garrison should never have to ask “Why am I learning this?”

    Balance. There’s more than one type of business, and so Garrison covers a variety of business models, including not-for-profit, retail, service, and wholesale organizations as well as manufacturing. In the twelfth edition, service company examples are highlighted with icons in the margins of the text.

    Clarity. Generations of students have praised Garrison for the friendliness and readability of its writing, but that’s just the beginning. Technical discussions have been simplified, material has been reordered, and the entire book carefully retuned to make teaching—and learning—from Garrison as easy as it can be. In addition, the supplements package is written by Garrison, Noreen, and Brewer, ensuring that students and professors will work with clear, well-written supplements that employ consistent terminology.

  7. The Omnivore's Dilemma: A Natural History of Four Meals
    A national bestseller that has changed the way readers view the ecology of eating, this revolutionary book by award winner Michael Pollan asks the seemingly simple question: What should we have for dinner? Tracing from source to table each of the food chains that sustain us— whether industrial or organic, alternative or processed—he develops a portrait of the American way of eating. The result is a sweeping, surprising exploration of the hungers that have shaped our evolution, and of the profound implications our food choices have for the health of our species and the future of our planet.
  8. Blink: The Power of Thinking Without Thinking
    In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life.
  9. The Ascent of Money: A Financial History of the World
    Niall Ferguson follows the money to tell the human story behind the evolution of finance, from its origins in ancient Mesopotamia to the latest upheavals on what he calls Planet Finance.

    Bread, cash, dosh, dough, loot, lucre, moolah, readies, the wherewithal: Call it what you like, it matters. To Christians, love of it is the root of all evil. To generals, it’s the sinews of war. To revolutionaries, it’s the chains of labor. But in The Ascent of Money, Niall Ferguson shows that finance is in fact the foundation of human progress. What’s more, he reveals financial history as the essential backstory behind all history.

    Through Ferguson’s expert lens familiar historical landmarks appear in a new and sharper financial focus. Suddenly, the civilization of the Renaissance looks very different: a boom in the market for art and architecture made possible when Italian bankers adopted Arabic mathematics. The rise of the Dutch republic is reinterpreted as the triumph of the world’s first modern bond market over insolvent Habsburg absolutism. And the origins of the French Revolution are traced back to a stock market bubble caused by a convicted Scot murderer.

    With the clarity and verve for which he is known, Ferguson elucidates key financial institutions and concepts by showing where they came from. What is money? What do banks do? What’s the difference between a stock and a bond? Why buy insurance or real estate? And what exactly does a hedge fund do?

    This is history for the present. Ferguson travels to post-Katrina New Orleans to ask why the free market can’t provide adequate protection against catastrophe. He delves into the origins of the subprime mortgage crisis.

    Perhaps most important, The Ascent of Money documents how a new financial revolution is propelling the world’s biggest countries, India and China, from poverty to wealth in the space of a single generation—an economic transformation unprecedented in human history.

    Yet the central lesson of the financial history is that sooner or later every bubble bursts—sooner or later the bearish sellers outnumber the bullish buyers, sooner or later greed flips into fear. And that’s why, whether you’re scraping by or rolling in it, there’s never been a better time to understand the ascent of money.
  10. Biology with MasteringBiology™ (8th Edition) (MasteringBiology Series)

    The best-selling biology textbook in the world just got better!  Neil Campbell and Jane Reece’s BIOLOGY  is the unsurpassed leader in introductory biology. The book's hallmark values–accuracy, currency, and passion for teaching and learning–have made Campbell/Reece the most successful book for readers for seven consecutive editions. More than 6 million readers have benefited from BIOLOGY’sclear explanations, carefully crafted artwork, and student-friendly narrative style.

    Introduction: Themes in the Study of Life, The Chemical Context of Life, Water and the Fitness of the Environment,

    Carbon and the Molecular Diversity of Life, The Structure and Function of Large Biological Molecules, A Tour of the Cell,

    Membrane Structure and Function, An Introduction to Metabolism, Cellular Respiration: Harvesting Chemical Energy,

    Photosynthesis, Cell Communication, The Cell Cycle, Meiosis and Sexual Life Cycles, Mendel and the Gene Idea, The Chromosomal Basis of Inheritance, The Molecular Basis of Inheritance, From Gene to Protein, Control of Gene Expression,

    Viruses, Biotechnology, Genomes and Their Evolution, Descent with Modification: A Darwinian View of Life, The Evolution of Populations, The Origin of Species, The History of Life on Earth, Phylogeny and the Tree of Life, Bacteria and Archaea,

    Protists, Plant Diversity I: How Plants Colonized Land, Plant Diversity II: The Evolution of Seed Plants, Fungi, An Introduction to Animal Diversity, Invertebrates, Vertebrates,  Plant Structure, Growth, and Development, Transport in Vascular Plants,

    Soil and Plant Nutrition, Angiosperm Reproduction and Biotechnology, Plant Responses to Internal and External Signals,

    Basic Principles of Animal Form and Function, Animal Nutrition, Circulation and Gas Exchange, The Immune System,

    Osmoregulation and Excretion, Hormones and the Endocrine System, Animal Reproduction, Animal Development,

    Neurons, Synapses, and Signaling, Nervous Systems, Sensory and Motor Mechanisms, Animal Behavior, An Introduction to Ecology and the Biosphere, Population Ecology, Community Ecology, Ecosystems, Conservation Biology and Restoration Ecology.

    For readers interested in learning the basics of Biology.